Employee training is an essential part of any business. Good content will give you more value out of your training budget.
Many organizations focus on the internal benefits of quality training. You can use it to develop skilled, knowledgeable workers that are efficient, innovative, and motivated. A strong workforce will give you a leg up on the competition.
Did you know that your employee training content could provide another financial benefit?
Selling corporate training material is a big business. This is especially true as more organizations turn to eLearning. Many rely on LMS platforms that have or connect to course marketplaces. You could join these markets and start making money on the content you have already created.
Why should you consider selling your employee training courses?
- More money can be invested back into your training program
- Increased revenue means more stability in financial projections
- Become a trusted industry authority among your peers and customers
- Corporate customers are prepared to pay top dollar for good content
If you haven’t sold online courses yet, you’re in luck. Depending on how you do it, the process isn’t complicated and doesn’t require a lot of overhead. What can you do to begin selling your employee training content?
Find Out Where Your Demographic Shops for Content
Figure out where your demographic is likely to go when they want to buy training content.
Many marketplaces cover broad business categories, like customer service or human resources. If your content matches one of those categories, you may have an easier time working with an established marketplace.
If you are offering content in a niche, then you may be able to tap into other resources. Look for organizations or groups that cater to that specific industry or niche. You may find a marketplace that focuses on related topics or may be able to advertise on sites that match your content.
Before you begin, make a list of who could use the training content you want to sell. This will give you a starting point when building a marketing strategy.
Prove That Your Content is Worth the Price
If this is your company’s first attempt at selling training content, then you need to prove that your courses are worth the price.
Start with small businesses or individual professionals. As they try your content, gather as many case studies as you can. Also, create whitepapers that explain why your content is a good solution for their training needs.
It may seem slow going at first, but if you continue to do this and share the results, you’ll start to see more interest. Once you have established that you are selling quality training content, you’ll be ready to approach big companies and corporations.
Spread the Word About Your Training Content
Make sure everyone knows that your organization sells training content. Share posts on social media. LinkedIn is a good place to begin, however, you should again consider where your demographic likes to go. Cover as much ground as you can so you are more likely to be found by the people who need the content you are selling.
Publishing articles and blog posts can also help you extend your reach and establish yourself as an industry authority.
Make Sure Your Marketing Content and Listings Are SEO-Friendly
No matter where you sell your content, make sure your descriptions and information are SEO-friendly. Include relevant tags and titles. Work keywords in so they fit naturally but will show up in searches that are more likely to result in a sale.
If you are selling on a third-party marketplace, make sure you fill out all listing fields and content. If you can add an image or thumbnail, choose a good one that’s clear and relevant. You need your meta data and content to draw people in while the look of the listing seals the deal.
Offer Flexible Licensing Options for Businesses of Different Sizes
Companies often have different needs. This is especially true when working with businesses of different sizes. A small business may only need a few licenses for their teams while a corporation could require hundreds.
Keep this in mind when setting up your purchase options. Some companies offer a la carte licenses that allow users to buy one at a time. Others sell them in groups which could include five or 500 licenses in a bundle.
Subscriptions are also an option. Buyers can purchase a subscription that gives them access for a set length of time, usually with a specific number of users.
Price your content fairly so you are making a profit based on the licensing option chosen. If you sell lifetime licenses, then you should charge a lot more than you would for a recurring subscription fee or limited time access.
Gather and Share Your Training Data to Back Your Claims
Most LMSs automatically gather training data. You can choose to share some of this to show how effective your content is in a real-life situation.
Reports can reveal improvements in performance after training or how less time was required for trainees to complete courses with your content.
An easy way to start selling training courses online is to use an LMS that supports this feature. Many eLearning platforms are available that have built-in ecommerce tools or that connect to third-party marketplaces that do the same thing.
Find the right learning management system now by visiting LMS.org. Read LMS reviews and discover how you can make your training content work harder and generate more revenue.